Separated from the Nextel Cup Series merely by the V6 engine and the wheel base of the car, it isn’t rare to see names like Kyle Bush and Carl Edwards racing in this series to get a little extra practice on the track.

As a companion series for the NASCAR Nextel Cup, the competition is stiff and the competitors are the best of the best. With over seventy five million fans this series has established a professional image that the fans feel they can trust. Because of its national prominence and fan involvement, the Nationwide series delivers a great value: ½ the impressions of its Cup brother, for only about one-fourth of the pricetag.


Added to that, the Cardinal Motorsports model includes in-house access to JKS Motorsports – NASCAR’s premiere activation company. This includes efficient development and execution of showcar programs, transporters, simulators, customized consumer games and displays and track signage that few other teams can provide.

Lastly, Peyton Sellers boasts a strategic partnership with SkillsUSA, one of the country’s largest student non-profit organizations supporting students entering the skilled trades. The organization consists of 330,000 active members and over 9 million alumni, a tangible and immediate fan base and potential consumer for the team’s sponsor.

 

 

PEYTON SELLERS SPONSORSHIP ACTIVATION OPPORTUNITIES

  • In-house access to show car program, simulators, consumer games/displays, track signage, etc.
  • Exclusive access to SkillsUSA, including unique promotions, marketing opportunities, and exposure within this powerful student group
  • Full rights to driver’s name and likeness
  • Merchandise opportunities – to SkillsUSA audience and general public
MALE/FEMALE MIX
AVERAGE ANNUAL HOUSEHOLD INCOME
AVERAGE AGE OF FAN

59%/41%
>$50,000
36 YEARS OLD

 

DATE TRACK CITY STATE MEDIA
Feb 13 Daytona International Speedway Daytona FL ESPN2
Feb 20 Auto Club Speedway Fontana CA ESPN2
Feb 27 Las Vegas Motor Speedway Las Vegas AZ ESPN2
March 20 Bristol Motor Speedway Bristol TN ABC
April 3 Nashville Superspeedway Nashville TN ESPN2
April 9 Phoenix International Raceway Phoenix AZ ESPN2
April 17 Texas Motor Speedway Ft. Worth TX ESPN2
April 24 Talladega Super Speedway Talladega AL ABC
April 30 Richmond International Raceway Richmond VA ESPN2
May 7 Darlington Motor Speedway Darlington SC ESPN2
May 15 Dover Motor Speedway Dover DE ESPN2
May 29 Lowe's Motor Speedway Charlotte NC ESPN2
June 5 Nashville Superspeedway Nashville TN ESPN2
June 12 Kentucky Speedway Sparta KY ESPN2
June 19 Milwaukee Mile Milwaukee WI ESPN2
June 26 New Hampshire Motor Speedway Loudon NH ABC
July 2 Daytona International Speedway Daytona FL ESPN
July 9 Chicagoland Motor Speedway Chicago IL ESPN
July 17 Gateway INternational Raceway Madison IL ESPN2
July 24 O'Reilly Raceway Park Indianapolis IN ESPN
July 31 Iowa Speedway Newton IA ESPN
Aug 7 Watkins Glen International Watkins Glen NY ESPN2
Aug 14 Michigan Internatiional Speedway Brooklyn MI ESPN2
Aug 20 Bristol Motor Speedway Bristol TN ESPN2
Aug 29 Montreal Montreal Quebec ESPN2
Sept 4 Atlanta Motor Speedway Atlanta GA ESPN2
Sept 10 Richmond International Raceway Richmond VA ESPN2
Sept 25 Dover Motor Speedway Dover DE ESPN2
Oct 2 Kansas Speedway Kansas City KS ESPN2
Oct 9 Auto Club Speedway Fontana CA ESPN2
Oct 15 Lowe's Motor Speedway Charlotte NC ESPN2
Oct 23 Memphis Motorsports Park Memphis TN ESPN2
Nov 6 Texas Motor Speedway Fort Worth TX ESPN2
Nov 13 Phoenix International Raceway Phoenix AZ ESPN2
Nov 20 Homestead-Miami Speedway Miami FL ESPN2

 

 

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